Rhetoric keeping film into perspective

This term refers to any set of circumstances that involves at least one person using some sort of communication to modify the perspective of at least one other person. Writing instructors and many other professionals who study language use the phrase “rhetorical situation.”

The Greeks constructed elaborate theories of rhetoric even before the science of aesthetics or the idea of art had been developed. In its broadest sense rhetoric is the science of language and communication. The artwork or film becomes a true medium, capable of being adjusted and modified, across which a rhetor conveys his ideas with as much clarity and power as he is able. The defines rhetoric as “primarily an awareness of the language choices we make.” It gives a brief history of the origins of rhetoric in ancient Greece. And it briefly discusses the benefits of how understanding rhetoric can help people write more convincingly.

We can conceive of rhetoric as the examination of discursive situations in which one party wants to convey something to someone else for them. Purpose of influencing him or at the very least of enlightening him. In addition, because the medium of film is technological, the spectator is even more disposed to accept his role as recipient of effect. A rhetor is speaking with the authority by means of a mysterious apparatus which confers on him special power. In this rhetorical view, the process of knowledge is completed before the film is made. The film exists exclusively to channel the knowledge to a wider public, to disseminate it and to let its power work in the world.