
While I work hard to keep up with technology and embrace
the ever-quickening pace of change, I am concerned about what has happened to
the television business we loved and what's yet to come.
I have concern that the television business as we know
it—no matter how profitable for some—is at risk for all. At risk because we
have abandoned precepts that balanced entertainment and responsibility; because
we have confused fiction with truth; because we have redefined the word
"reality."
I'm more than concerned; I’m distressed and disheartened.
And most of all, I'm disappointed in what's become of television and radio,
press and journalism. And I can't believe what it's done and is doing to the
nation.
Is there any reason we should be surprised by the shouting
matches we see at a televised "town hall meeting" after a generation
has grown up on beat-downs that are passed off as "television talk
shows"? Where's the difference? The public now sees such yelling as
completely acceptable behavior—commonplace.
Is there any reason we should be surprised by the threats
of violence—and actual violent attacks—against members of Congress and other
political leaders after the verbal fights that are encouraged on weekly
"reality" shows in the name of entertainment and for the sake
of ratings?
Are we too naive to think this sort of content doesn't
influence behavior? I’m convinced that it does. And deep down we have to know
it.
Is there any reason we should be surprised that the country
is so polarized when, on TV competition series, you either win or you lose? But
if you lose on one of those shows, you're not through. You get the chance to
badmouth the winner, guaranteeing that your video will go viral and you may get
picked for another show
It was Mark Twain who wrote, "A lie can travel halfway
around the world in the time that the truth is putting its boots on."
Through hate radio’s microphones and television’s skewed newscasts, this
perspective is more true today than ever.
We had the means to educate, entertain and inform an
American citizenry; to move the country forward. For years the networks and
local stations did that. Washington safeguarded the process through strict
license renewal procedures aimed at assuring that stations were held accountable
to the communities they served.
In local television, we had to canvass viewers with
community ascertainment surveys to base our public affairs record and create
programming that would address the needs and concerns of a diverse city. That
was at WBZ-TV in Boston and every television station across the country. The
result: television shows that mattered locally.
But that has all changed. If the public owns the
airwaves, as the Communications Act of 1934 maintains, show me how the public
is better served today, without expectation of news or programming about
community issues on most stations.
Of course, we can't reset the clock. But with everything
that's changed in the last 25 years, is the principle of free speech better
honored today given all the hate speech that's carried daily on America's radio
and TV? Are the media more responsive to the cities and towns they reach when
the concept of local ownership is a thing of the past? Is prime time television
really better than it used to be?
Traditionally, there's something unique, brave and
wonderful about our voice. Not just the sound and the volume, but what we have
to say to the world. Yet those of us in the news and entertainment business—the
story-tellers of the American experience—are not the gate-keepers of the media.
Congress, the FCC, political parties, lobbyists, sponsors and special interest
groups are. And, in turn, through legislation, too many of the monolithic
broadcast and cable giants have become virtually uncontrolled, and maybe, by
now, uncontrollable. And along the way the press is less like the heralded
fifth estate of old and more like a slum landlord, posting eviction notices on
the time-honored basics of unbiased reporting and intelligent debate.
We—all of us—let this happen through both action and
inaction, through trusting others and through promises that were never kept.
No matter where you stand on political lightning rods like
the old Fairness Doctrine, media consolidation, and Internet neutrality, can we
agree that, as producers, writers, directors, reporters, actors and artists
(and as viewers and listeners) we have all lost something precious? Can we
agree that we miss it?
I believe we create less worthwhile content in a
500-channel television universe than we did on four channels. And, though we
are no less creative, we have fewer creative opportunities. As a result,
American culture is really on the line. We are exporting the worst imaginable
images to the rest of the world through television, and we've compromised the
meaning of "responsible broadcasting" at home. We've shown how easy
it is to trade civility, honesty and respect for 15-minutes-of-fame.
Back to "reality TV." We all have guilty
pleasures and watch a few shows. But even a little Internet research, or a
glance at TV Guide reveals that we have been shown more
than 700 reality shows in recent years. Multiplied by 8, 13, 26, or 100
episodes, and you'll get the true picture of television these days.
And what's real about most "reality TV"? Very,
very little. The shows are manipulated, assisted, time-shifted, pre-arranged
and re-arranged, and still they're called "unscripted." We're told
there's no acting. Nothing could be further from the truth. The impact is
profound and probably permanent. By now, too many viewers, let alone network
executives, have grown up on this unreal "reality."
Is there an alternative? No. We are left with a
marketplace where bookstores are quickly disappearing and publishing is in a
tailspin; an America where public education, public television and public radio
broadcasts are de-valued and de-funded; and where the network financial bottom
line can't seem to buck the trend.
It looks pretty good from 50 years out!
For the most part, those remarkable shows, and many
classics that followed, fiction and non-fiction alike, have given way to a
schedule that we should be ashamed of. It has transformed our industry, our
businesses, our culture and our lives. And while there is good work done by
good people, too much of TV today depicts the worst in us. And the truth of the
matter is—it’s not true.
Is it possible to bring the noise level down on
today's TV programming so we can hear the heartbeat of the American spirit?
Truth be told, there are dynamic portrayals of the American spirit in some
observational documentary series. And a handful of television or cable networks
continue to provide time on their schedules for programming that is truly
excellent.
But generally speaking, many programmers set the bar they
are trying to reach so low, we trip over it when we, as creators of content, go
in to pitch anything meaningful. The American spirit is hardly visible through
a cloud that obscures better content. That cloud is reality TV.
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